Brick by brick: how lego rewrote the rules of innovation and conquered the global toy industry
Auteur :
Breen, Bill / Robertson, David
Éditeur :
Cornerstone
ISBN :
9781847941176
Date de publication :
6 mars 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
235 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.