Marketing and management sciences - proceedings of the international conference on icmms 2008
Éditeur :
Imperial College Press
ISBN :
9781848165090
Date de publication :
21 janv. 2010
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.