Marketing of technology intensive products and services, the: driving innovations for non-marketers
Auteur :
Corsi, Patrick / Dulieu, Mike
Éditeur :
ISTE Ltd and John Wiley & Sons Inc
ISBN :
9781848211049
Date de publication :
6 janv. 2009
Dimensions :
24,1 x 16,0 x 1,9 cm
Poids :
504 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology.