Competitive inteligence 2.0: organization, innovation and territory
Éditeur :
ISTE Ltd and John Wiley & Sons Inc
ISBN :
9781848213050
Date de publication :
12 juil. 2011
Dimensions :
23,6 x 16,0 x 2,8 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This groundbreaking book considers the implications of the changing paradigm for competitive, economic, and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the 2. 0 and its values: perpetual beta, user-generated content, social relations, etc.