Entrepreneurial management in small firms
Auteur :
Chaston, Ian
Éditeur :
SAGE Publications Ltd
ISBN :
9781848600256
Date de publication :
3 nov. 2009
Dimensions :
24,2 x 17,0 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.