Brand management
Éditeur :
SAGE Publications Ltd
ISBN :
9781848602083
Date de publication :
4 déc. 2009
Dimensions :
23,4 x 15,6 cm
Poids :
3170 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This essential set provides an overview of the status of brand related research published in the last 50 years, and the debates on a number of still unresolved issues and the contemporary challenges faced by brands and by their managers.