Marketing: a critical textbook
Auteur :
Ellis, Nick / Fitchett, James / Higgins, Matthew / Jack, Gavin / Lim, Ming / Saren, Michael / Tadajewski, Mark
Éditeur :
SAGE Publications Ltd
ISBN :
9781848608771
Date de publication :
17 nov. 2010
Dimensions :
24,2 x 17,0 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.