Connected customer, the: the changing nature of consumer and business markets
Éditeur :
Taylor & Francis Ltd
ISBN :
9781848728370
Date de publication :
20 janv. 2010
Dimensions :
22,9 x 15,2 cm
Poids :
850 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. This volume is a source of research ideas and fresh theory building for academics and students in marketing and related fields.