Service marketing
Éditeur :
SAGE Publications Ltd
ISBN :
9781849205740
Date de publication :
30 sept. 2010
Dimensions :
23,4 x 15,6 cm
Poids :
3180 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time.