How to win campaigns: communications for change
Auteur :
Rose, Chris
Éditeur :
Taylor & Francis Ltd
ISBN :
9781849711142
Date de publication :
29 sept. 2010
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
612 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A guide for creating and running successful campaigns. Suitable for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics.