How to win campaigns: communications for change
Auteur :
Rose, Chris
Éditeur :
Taylor & Francis Ltd
ISBN :
9781849711937
Date de publication :
29 sept. 2010
Dimensions :
24,6 x 17,4 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. It provides models of motivation, analysis and communication structure.