Personal brand essence
Auteur :
Connell, Steve
Éditeur :
Connell, Steve
ISBN :
9781852525828
Date de publication :
22 mai 2009
Dimensions :
21,0 x 14,8 x 1,0 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Everyone has their own personal brand essence - their own marketable identity which defines the way that their employers, colleagues and customers perceive them. This book helps people to assess what their personal brand is, and the actions they should take to build and develop that brand.