Brand bucket, the: make your marketing work
Auteur :
Wynter, Barnaby
Éditeur :
Wynter, Barnaby
ISBN :
9781852526528
Date de publication :
23 sept. 2010
Dimensions :
21,0 x 14,8 x 1,3 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An important new guide to 21st century marketing management, by top London marketing consultant Barnaby Wynter. Based on a unique trademarked branding development tool developed for Saab in 1985 and now used by over 470 brands worldwide.