Ogilvy on advertising
Auteur :
Ogilvy, David
Éditeur :
Headline Publishing Group
ISBN :
9781853756153
Date de publication :
1 mars 2007
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
365 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.