M-commerce
Auteur :
Skeldon, Paul
Éditeur :
Skeldon, Paul
ISBN :
9781854586759
Date de publication :
10 oct. 2011
Dimensions :
21,6 x 13,8 x 2,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Mobile commerce is rapidly changing how businesses interact and sell. This book reveals how to master m-commerce, from global markets and trends to selling and marketing through m-commerce. Plus real life case studies and advice about how to integrate m-commerce into a multichannel business strategy.