Developing strategic marketing plans that really work: a toolkit for public libraries
Auteur :
Kendrick, Terry
Éditeur :
Facet Publishing
ISBN :
9781856045483
Date de publication :
18 juil. 2006
Dimensions :
23,2 x 15,6 x 1,6 cm
Poids :
161 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Many government and other reports stress the need to get public libraries back into the lives of potential users, and this requires significant marketing effort on the part of the libraries. This book de-mystifies the marketing planning process and sets it in the context of modern public library services.