Strategic planning for social media in libraries
Auteur :
Steiner, Sarah K.
Éditeur :
Steiner, Sarah K.
ISBN :
9781856048415
Date de publication :
2 juin 2012
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan, including how to segment an audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support and create a mission and vision plan for using social media.