Market-led strategic change: transforming the process of going to market
Auteur :
Piercy, Nigel
Éditeur :
Piercy, Nigel
ISBN :
9781856175043
Date de publication :
25 sept. 2008
Dimensions :
24,6 x 18,9 x 3,0 cm
Poids :
1232 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A guide to the demands and challenges of strategic marketing in the 21st century. It discusses the issues companies face in going to market effectively and profitably, including: corporate social responsibility; marketing under siege; and, dominant customers.