Cult of analytics: driving online marketing strategies using web analytics
Auteur :
Jackson, Steve
Éditeur :
Jackson, Steve
ISBN :
9781856176118
Date de publication :
8 mai 2009
Dimensions :
24,6 x 18,9 x 1,5 cm
Poids :
570 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offering examples from companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, this book demonstrates just how to apply web analytics to your business. Its real-world examples show what does and doesn't work online to meet online business objectives.