Sport public relations and communication
Auteur :
Hopwood, Maria / Skinner, James / Kitchin, Paul J.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781856176156
Date de publication :
24 févr. 2010
Dimensions :
24,6 x 18,9 cm
Poids :
560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. This book explores public relations and communications in the sports industry in a global context.