Strategic marketing planning
Auteur :
Wilson, Richard M.S.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781856176170
Date de publication :
27 mars 2009
Dimensions :
24,6 x 18,9 cm
Poids :
1420 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.