Cim coursebook: the marketing planning process
Auteur :
Donnelly, Ray / Harrison, Graham
Éditeur :
Taylor & Francis Ltd
ISBN :
9781856177160
Date de publication :
11 juil. 2009
Dimensions :
24,6 x 18,9 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.