Cim coursebook: delivering customer value through marketing
Auteur :
Donnelly, Ray
Éditeur :
Taylor & Francis Ltd
ISBN :
9781856177184
Date de publication :
16 juin 2009
Dimensions :
24,6 x 18,9 cm
Poids :
635 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.