From brand vision to brand evaluation
Auteur :
de Chernatony, Leslie
Éditeur :
Taylor & Francis Ltd
ISBN :
9781856177733
Date de publication :
18 mars 2010
Dimensions :
22,9 x 15,2 cm
Poids :
740 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.