Hispanic marketing: connecting with the new latino consumer
Auteur :
Korzenny, Felipe
Éditeur :
Korzenny, FelipeKorzenny, Betty Ann,
ISBN :
9781856177948
Date de publication :
18 juil. 2011
Dimensions :
22,8 x 15,2 x 1,8 cm
Poids :
566 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Reflects and responds to the profound changes the Latino market. This title considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. It also includes twenty-five industry case studies.