Creating powerful brands
Auteur :
de Chernatony, Leslie
Éditeur :
Taylor & Francis Ltd
ISBN :
9781856178495
Date de publication :
29 sept. 2010
Dimensions :
23,5 x 19,1 cm
Poids :
950 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.