This is advertising
Auteur :
Williams, Eliza
Éditeur :
Laurence King Publishing
ISBN :
9781856696470
Date de publication :
1 mars 2010
Dimensions :
27,0 x 21,0 x 2,0 cm
Poids :
1070 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies.