Third screen, the: marketing to your customers in a world gone mobile: how to keep up - and soar ahead - in the world of m-commerce
Auteur :
Martin, Chuck
Éditeur :
Martin, Chuck
ISBN :
9781857885743
Date de publication :
12 mai 2011
Dimensions :
21,4 x 13,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local.