Consumerology: the truth about consumers and the psychology of shopping
Auteur :
Graves, Philip
Éditeur :
John Murray Press
ISBN :
9781857885767
Date de publication :
24 janv. 2013
Dimensions :
21,4 x 13,6 x 2,4 cm
Poids :
240 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new updated and revised second edition of Consumerology reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want and the cutting edge behavioural science being used to change our habits to even more significant degrees.