Marketing your practice
Auteur :
Elias, Helen
Éditeur :
RIBA Publishing
ISBN :
9781859463079
Date de publication :
30 sept. 2009
Dimensions :
24,6 x 18,9 cm
Poids :
521 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries.