Marketing in europe: the experience of small and medium european food and drink firms
Auteur :
Nicholls, J.R.
Éditeur :
Nicholls, J.R.Sargent, Malcolm,
ISBN :
9781859721414
Date de publication :
21 févr. 1996
Dimensions :
15,9 x 22,4 cm
Poids :
375 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This work is based on case studies of the international and European development of 12 small/medium-sized food and drink firms in four countries (the UK, France, Belgium and Portugal). The cases are introduced first. Analysis and practical recommendations follow.