Out of the garden: toys and children’s culture in the age of tv marketing
Auteur :
Kline, Stephen
Éditeur :
Verso Books
ISBN :
9781859840597
Date de publication :
17 déc. 1995
Dimensions :
23,6 x 15,5 x 2,4 cm
Poids :
672 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Contemporary youngsters are catapulted into a fantastic and chaotic world of action toys thanks to the toy manufacturers' interest in animated TV.