Engines of prosperity: templates for the information age
Auteur :
Trudel, John D / Ungson, Gerardo R
Éditeur :
Imperial College Press
ISBN :
9781860940927
Date de publication :
29 sept. 1998
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This work is the product of concern about the inadequacy of current business models and practices. It examines the business environment, explores the rules of competitive rivalry, and provides advice on how to operate in a world characterized by technology and rapid change.