B2b integration: a practical guide to collaborative e-commerce
Auteur :
Samtani, Gunjan
Éditeur :
Imperial College Press
ISBN :
9781860943263
Date de publication :
9 déc. 2002
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This guide reveals the key elements of successful B2B integration and collaborative e-commerce, by highlighting business needs, technologies, and development strategies. It seeks to equip companies with practical guidelines for implementing an effective B2Bi strategy. Case studies are included.