Involving customers in new service development
Éditeur :
Imperial College Press
ISBN :
9781860946691
Date de publication :
13 oct. 2006
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Deals with how companies can involve customers in order to learn the field of service-based business development. This book presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.