Marketing ethics: an international perspective
Auteur :
Schlegelmilch, Bodo
Éditeur :
Cengage Learning EMEA
ISBN :
9781861521910
Date de publication :
18 déc. 1997
Dimensions :
2,2 x 15,4 x 23,1 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Examines the mainstream marketing ethics and theories, placing them in an international context. This book investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics.