Marketing communications: principles and practice
Auteur :
Kitchen, Philip
Éditeur :
Cengage Learning EMEA
ISBN :
9781861521965
Date de publication :
19 nov. 1998
Dimensions :
3,0 x 18,7 x 24,1 cm
Poids :
1040 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains.