Iebm encyclopedia of marketing, the
Éditeur :
Cengage Learning EMEA
ISBN :
9781861523044
Date de publication :
3 avr. 1999
Dimensions :
25,0 x 18,3 x 5,8 cm
Poids :
1715 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This work is a guide to marketing thinking and practice, and brings together a collection of essays, integrating the respective elements of marketing into a unified field of study. Coverage includes: the nature and scope of marketing; the theoretical foundations; and marketing management.