Global business strategy
Auteur :
John, Robin / Ietto Gillies, Grazia / Cox, Howard / Grimwade, Nigel
Éditeur :
Cengage Learning EMEA
ISBN :
9781861523525
Date de publication :
26 déc. 1996
Dimensions :
2,2 x 18,8 x 24,6 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.