Consumer psychology for marketing
Auteur :
Foxall, Gordon / Goldsmith, Ronald E. / Brown, Stephen
Éditeur :
Cengage Learning EMEA
ISBN :
9781861523716
Date de publication :
25 juin 1998
Dimensions :
2,0 x 18,8 x 23,8 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Offers a treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.