Accounting for marketing
Auteur :
Wilson, Richard M.S.
Éditeur :
Cengage Learning EMEA
ISBN :
9781861524683
Date de publication :
29 avr. 1999
Dimensions :
1,2 x 18,8 x 24,3 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This text shows how management accounting can play a valuable role in the control of marketing activities and highlights thinking in strategic management accounting. It also highlights the possible problems of accounting for marketing, and offers suggestions on how to overcome them.