Iebm encyclopedia of marketing, the
Auteur :
Baker, Michael J.
ISBN :
9781861526359
Date de publication :
7 sept. 2000
Dimensions :
24,6 x 17,1 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This collection of essays offers a comprehensive guide to marketing thinking and practice and integrates the respective elements of marketing into a unified field of study. Topics covered include; the nature and scope of marketing; the theoretical foundations; and marketing management.