Marketing changes
Auteur :
Hart, Susan
Éditeur :
Cengage Learning EMEA
ISBN :
9781861526731
Date de publication :
24 avr. 2003
Dimensions :
1,7 x 18,7 x 24,3 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is a core text for students at undergraduate level and on specialised Marketing Masters degrees. It brings students up-to-date with marketing thought and practice without imposing the standard theory used in many texts.