Relationship marketing management
Auteur :
Little, Ed / Marandi, Ebi
Éditeur :
Cengage Learning EMEA
ISBN :
9781861529312
Date de publication :
3 avr. 2003
Dimensions :
1,5 x 19,0 x 24,6 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Using case studies and examples the authors summarize the key ideas of relationship marketing and explore its use in consumer markets on the part of companies ranging from large multinationals down to small and medium-size companies.