Market research in action
Auteur :
Roe, Michael
Éditeur :
Cengage Learning EMEA
ISBN :
9781861529381
Date de publication :
7 oct. 2004
Dimensions :
1,5 x 18,8 x 24,1 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.