International e-business marketing
Auteur :
Fletcher, Richard / Bell, Jim / McNaughton, Rob
Éditeur :
Cengage Learning EMEA
ISBN :
9781861529459
Date de publication :
27 avr. 2004
Dimensions :
2,0 x 18,7 x 24,3 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Few years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. This book focuses on Global Marketing in the Internet age.