22 immutable laws of branding, the
Auteur :
Ries, Al / Ries, Laura
Éditeur :
Profile Books Ltd
ISBN :
9781861976055
Date de publication :
3 avr. 2000
Dimensions :
19,4 x 12,6 x 1,8 cm
Poids :
140 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.