22 immutable laws of marketing, the
Auteur :
Ries, Al / Trout, Jack
Éditeur :
Profile Books Ltd
ISBN :
9781861976109
Date de publication :
24 oct. 1994
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
141 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.