Character of a corporation, the
Auteur :
Jones, Gareth / Goffee, Rob
Éditeur :
Profile Books Ltd
ISBN :
9781861976390
Date de publication :
4 déc. 2003
Dimensions :
19,8 x 12,8 x 1,7 cm
Poids :
221 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Introducing a new way of thinking about corporate culture. The authors have identified four distinct types of corporate culture, Networked, Mercenary, Fragmented and Communal, and provide advice on how to change the culture of their corporation. The ethical issues of manipulating the ways in which people relate to one another are also addressed.