Building a better business: the key to future marketing, management and motivation
Auteur :
Dixon, Patrick
Éditeur :
Profile Books Ltd
ISBN :
9781861977533
Date de publication :
31 mars 2005
Dimensions :
19,8 x 12,9 x 2,2 cm
Poids :
240 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Shows how you can build a better and more successful business and achieve more satisfaction in the process. This book includes chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, and better leadership.